Desislava Lyubomirova Boshnakova

Research Units

Affiliated Research areas

• Communication and information, networks, media
• Digital social research
• Digital approaches to anthropology, cultural studies and art

Keywords

• communication
• digital media use
• political communication
• Media sociology
• Cross-cultural communication
• AI integration with communication systems

Teaching areas

• Public Relations
• Special Events Management
• Creativity in communication
• Public speaking and presentation
• UGC

Summary

Dr. Desislava Boshnakova is a professor of PR at the New Bulgarian University, has a master's degree in theater directing at the NBU.She is a blogger, host of the BoshLaf podcast, avid TED fan, curator of TEDxNBU 2011-2016, curator of TEDxSofia since 2017, and was a speaker at TEDxAUBG 2016 and TEDxTarnow 2018. She is the author of the books PRoverbs, Political Communications on the Web 2.0, The Collective Wisdom: Crowdsourcing and co-author of The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing, and Evaluation.
She has translated into Bulgarian language more than 30 professional books among which is the PR bible "Effective Public Relations".
From 2019 is head of the "Media and Communication" department at New Bulgarian University.